How to Grow Your TikTok Following in 2023 - Lowland Kids

How to Grow Your TikTok Following in 2023

May 26, 2023Lowland Kids

2023 Tips for growing on Tiktok

When it comes to making sewing videos for TikTok, few have seen explosive success like Haidee (@sewwithhaidee). Currently at over 300K followers and 12M likes, it's safe to say she knows a thing or two about making Tiktok videos. We asked Haidee to share some tips on how to grow your TikTok following in 2023. Here's what we learned (peep some of her most popular videos using Lowland patterns! 😍):

@sewwithhaidee Hoodie ♻️ sweater romper @Carhartt Official #sewing #sewingtiktok #upcycle #thrifted #lowlandkids ♬ Woman - Doja Cat

Embrace Authenticity

On TikTok, it's the real, unfiltered content that takes the crown. It's all about showcasing your personality, your passions, and the unique quirks that make you or your business special. Your followers will be drawn to you, often choosing to support your small business not only because they love what you sell but because they enjoy your authentic presence. Don't hesitate to take inspiration from what others are doing and then spin it in your own unique way.

Discover Your Sweet Spot

Choosing and sticking to a niche is like finding a home on TikTok. Your channel could be a launchpad for your small business, a repository of useful tips, or a step-by-step guide platform. The key here is consistency in your niche - this will attract and retain followers who appreciate and engage with your content.

@sewwithhaidee Thrifted hoodie ♻️ 2 piece outfit #sewing #sewingtiktok #upcycle #thrifted ♬ TWINNEM - Coi

Ride the Trend Wave

Joining a trending challenge is like catching the perfect wave for surfers. It can land you on TikTok's coveted "For You" page, bringing your videos to a larger audience. Integrating a trend with your niche can increase your visibility, potentially translating to more views and followers.

Sync to Trending Tunes

Even if it's not normally music you'd pick, using trending sounds can boost your visibility. Think of it like background music at a party - it might not define the event, but it definitely gets people's attention.

When you use trending sounds, you are more likely to capture the interest of users who are following or searching for that particular trend. This can help you build a following and increase the reach of your content. Additionally, using trending sounds can make your content feel more current and relevant, which can help you stand out in a sea of similar content.

So, while it may seem like a small detail, incorporating trending sounds into your content strategy can have a big impact on your overall success.


@sewwithhaidee She approved this upcycle😍🙌🙌 #sewing #sewingtiktok #upcycle #thrifted #disney ♬ Neon Moon - DJ Noiz


Craft Your Hashtag Strategy

Opt for a less is more approach when it comes to hashtags. Oversaturating your posts with hashtags can confuse TikTok's algorithm. Aim for about five relevant hashtags per post, and make sure they resonate with your niche. While trending hashtags can give you a boost, always ensure they align with your content.

Pursue Consistency

Consistency is the secret ingredient in TikTok's recipe for success. While you don't need to churn out videos like a factory, maintaining regular activity can help promote your content. A balanced strategy, featuring a steady stream of quality content, can spark your account's growth.


@sewwithhaidee Color block half zip sweater #sewing #sewingproject #handmade #diy #ootd ♬ original sound - chloe may


Look Beyond the Metrics

Although it's tempting to obsess over views and followers, remember that TikTok is more about community building. A giant following doesn't necessarily equate to high engagement. Prioritize your followers' interaction - responding to comments, addressing queries, or even a simple thank-you can go a long way in nurturing your community.

Enjoy the Journey

Don't let the pressure of growth overshadow your love for what you do. Continue being yourself and sharing your passion. People will love watching you do what you enjoy doing. Growth on any social media platform takes time, so remember to enjoy the process. It's all about having fun on this vibrant platform!

@sewwithhaidee Thrifted hoodie ♻️ 2 piece outfit #sewing #thrifted #thrift #upcycling #upcycle ♬ original sound - Victoria Monét



So there you have it, your master guide to making waves on TikTok. Remember, this platform is a journey rather than a destination. It's about expressing your passion, connecting with your community, and embracing authenticity. Growth will come, and it will bring with it a supportive audience who appreciates you for who you truly are.

So let your hair down, step into your niche, and enjoy the exciting ride that is TikTok. Because, in the end, it's not just about building a business; it's about building a community that resonates with your authentic self. Happy TikToking!

P.s. - you can grab the sewing patterns in the above TikTok videos here:

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